Until a couple weeks ago, Noel Godin was relatively unknown in the United States. He's a 52-year-old Belgian film historian, actor ("The Sexual Life of the Belgians"), writer (Cream and Punishment) and "entarteur" (a Godin coinage that roughly translates as "encaker" or "pie-er"). Godin led the gang that gave to Bill Gates what so many of us only dream of - a big wet pie in the face. The attack took place at the entrance of Le Concert Noble on Arlon Street in Brussels and was widely reported in the press. Godin doesn't own a computer and didn't even know what a URL is. Godin stated that Bill Gates was chosen as a target "because in a way he is the master of the world, and then because he's offering his intelligence, his sharpened imagination and his power to the governments and to the world as it is today - that is to say gloomy, unjust and nauseating. He could have been a utopian, but he prefers being the lackey of the establishment. His power is effective and bigger than that of the leaders of the governments, who are only many-colored servants. So Bill Gates was at the top of our list of victims. The attack against him is symbolic, it's against hierarchical power itself. Our war cry was explicit: 'Let's pie! Let's pie the polluting lolly!'"

Patrick Moore also received his "just desserts" recently when a rogue environmentalist splattered a cream pie upon his head. The pie-ing occurred at the University of British Columbia at the end of a debate with Joe Foy of the Western Canada Wilderness Committee. Why was he deserving of such treatment, you may ask. For too long now, Moore, a Greenpeace- founder-turned-logging-industry apologist, has fed the people of British Columbia a steady stream of bullshit about what goes on in the forest. Included in Moore's mythology are the ideas that: the clearcutting of old-growth forests has nothing to do with the habitat loss of the grizzly bear; all the forest critters love clearcuts and logging roads; those who are concerned about watershed logging are overreacting to a bit of mud in the water; and the forest industry can continue indefinitely under the present system of clearcutting and tree farms. The applause that the pie-ing received should be sufficient to let Patrick know that there are many who don't buy his crap.

An animal-rights activist was arrested recently for throwing a pie in the face of John E. Pepper, the CEO of Procter and Gamble, during an awards ceremony at the Hyatt in the town square of Columbus, Ohio. Melynda Duval of Virginia, a member of People for the Ethical Treatment of Animals, pied Pepper over Procter and Gamble's tortuous animal tests. She was charged with disrupting a lawful meeting, a fourth-degree misdemeanor. Pepper was struck while receiving the Governor's Award from Governor George Voinovich at a banquet of the Ohio Newspaper Association.